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Research Interests: My main areas of research are collective
emotions, persuasion, and fandom. Collective
emotions incorporate social identity theory
(Tajfel, 1978), social categorization theory
(Tajfel & Turner, 1986), and appraisal
theories of emotions (Frijda, 1986). This
research looks at six emotions in
particular, and examines how the emotions
are associated with intergroup relations. In
the topic of persuasion, my research is
directed at exposing influence tactics and
examining the effect on attitude change.
Currently, I am transitioning from the
influence of likeability (Reysen, 2005;
Reysen, 2006) to reciprocity, and
specifically the desire to reciprocate when
nothing is offered in return. I am also
examining the association between fans and
fan groups, and finding that fans are alike
regardless of what interest they pursue.
Overall, I plan to continue researching
groups and persuasion. |